When consumers need health insurance they use the Internet to research options and prices. And with more Americans losing their jobs, and their group health coverage, the demand for individual health insurance is greater than ever. It’s surprising then that most health insurers do very little to take advantage of these trends. Instead, most rely on soft messaging – we call it Smiling - and traditional advertising channels like TV and print to sell health insurance.

Relevancy sells health insurance.

Relevancy is defined as being in the right place, at the right time, with something pertinent to the matter at hand. The Internet is where insurers can reach consumers when they are actively searching for health insurance and either preparing or ready to buy.

Sell health insurance when the timing is right.

Our health practice is a sales-centric marketing approach for consumer health insurance. We help health insurers make online advertising a powerful source of consistent, profitable revenue. We have a flexible, scalable, pure ROI based online advertising model, unique insight into consumer behavior, powerful proprietary products, tools, and properties, and deep capabilities and experience.

To start using online marketing for Selling instead of Smiling - schedule a meeting with us to learn how.