We aspire to deliver programs that work…
…by establishing, then exceeding, stated goals to drive the client’s business.
Virtual Try On Frame Finder
Interactive wizard allows consumers to "try on" eyeglass frames by uploading a picture of themselves or choosing from a variety of model shots. Images can be saved to one's profile and shared via email and Facebook.
Continuous development of content that serves as both engaging, fresh information on the Web site as well as interesting material to be used as the “hook” in native advertising.
Customer Lifecycle Email Program
Email marketing program endeavors to build upon a relationship that begins at the POS and keep Visionworks in the mind of the consumer as he/she nears their recurring purchase of glasses.
Evolved the various email templates with 'mobile first' in mind. Created visual priority from most impactful messaging to least each week and layer strong CTAs throughout.
Utilize email subscriber information to segment the list and target the correspondence for specific products and geographies as well as drive online ecom sales.
Multi-Channel Digital Advertising
Our multi-channel approach (designed to raise awareness, consideration and activate purchase) increased orders and online catering revenue by over 70%.
Social Media Campaign
The office lunch, sales meeting, and employee breakfast are all perfect opportunities for catering. We use social media to reach the key employees who make these purchase decisions.
118th Boston Marathon
An integrated campaign built awareness of this historic event in key markets around the country. The event was broadcast live on Universal Sports Network.
For the first time ever, the 2014 big wave surfing competition was broadcast live on TV. The event time and date are announced only when conditions are right. With less than 48 hours advance notice, a digital campaign was executed to support coverage of the event.
New Web Site and Local Club Solution
Developed web sites and applications to meet the needs of both Curves and the local franchisees.
An online weight loss solution that enables women to plan their meals, develop shopping lists, and track their progress. Leveraging technology to help women achieve their weight loss goals.
Integrated Promotional Advertising Campaign
Experiential Marketing, Geo-Targeted Social Media & In-Store Contest Sweepstakes
20:1 ROI on Digital Advertising
With PPC as the anchor of performance, able to layer on digital display, audio, video, and more to generate millions of highly targeted branding impressions that ultimately results in increased searches to drive revenue.
Developed standalone microsites to serve as the destination for traditional and digital advertising efforts. Sourced revenue to unique channels using individual coupon bar codes.
Responsive Landing Pages
Destination advertising landing pages are developed using responsive design, to allow consumers to easily retrieve the current offers and coupons via desktop, tablet, or phone for in store redemption.
New Web Site and Online Ordering System
Order wings online, find a location, connect with social media, or own your own restaurant. Our new web site is growing all the numbers.
Device Responsive Design
Same site, fluid layouts, thoughtfully designed interfaces to reach all consumers regardless of screen size or device.
Wingstop Radio Pandora Campaign
Campaign engaged consumers with six different Wingstop inspired flavor-branded stations. Mobile advertisements targeted potential customers by geography and demographics.
No Bones About It
User-generated video contest challenging fans to create the next Wingstop commercial. Campaign included social media integration and television commercial.
Triple Double Pack LTO Promotion
Digital campaign tied to NBA playoffs designed to build product awareness for the new Triple-Double menu offering. Drove more than 70,000 orders and 90,000 location searches.
Utilizing Print to Drive Demand
Achieved high ROI through targeted FSI distribution to drive sales at select locations.
Supported launch and built awareness of a new restaurant concept from Yoshinoya.