ColemanMedia Report

Just hours after announcing their $850 million dollar acquisition of beloved online shoe retailer Zappos, Seattle-based Amazon.com confirmed that they will change Zappos’ business model from selling shoes to participating exclusively in social media marketing.  According to Amazon officials, the flood of media analysis from the blogosphere calling the purchase the “biggest social media deal of the decade” helped cement their decision.  ”We initially bought Zappos because they had one of the best customer service models we’ve ever seen,” said Amazon CEO Jeff Bezos.  ”They built their entire business on it.  But because everyone at Mediapost, Advertising Age and Brandweek kept pushing the social media angle, we have decided to prove them right, and turn one of the most successful online retailers into a misguided advertising case study.”