ColemanMedia Report

In an effort to expand their near-ubiquitous media empire, media giant and quasi-monopoly Google announced a new technology Monday that will allow the search engine to serve keyword-targeted ads directly to users’ subconscious minds during REM sleep. Tentatively dubbed the “4th Screen,” the new format will allow marketers to insert ads directly into consumers’ dreams, where simultaneous media usage is traditionally very low. “We see dreams as the next big growth opportunity,” said Google co-founder Sergey Brin. “We’ve already got TV, Radio and online covered, and no one is buying print anymore, so dreams were the next logical choice. Dreams are highly influential, plus they’re the only landscape that hasn’t been completely pillaged in the name of advertising.” Taco Bell has signed on as one of the first advertisers, promoting their “4th Meal” campaign.