Media Plan Optimized With Soccer Spray
Wednesday, July 7th, 2010An underperforming online media plan for Visa was successfully optimized late last week at the Chicago office of TWBA/Chiat/Day by using only “magic” soccer spray, according to several witnesses at the scene. The plan, which had been under-delivering by 22%, and experiencing less than stellar click through rates, immediately recovered from a seemingly innocuous injury after being exposed to a short burst of the spray. ”I’m still in shock,” said junior media planner Jared Wainsbridge. “We had tried everything: introducing new sites, renegotiating rates, and nothing. Then Raoul from programming whips this out of his gym bag and suddenly everything’s up and running. Ten minutes ago I would have called bullshit, but now I’m a believer. I don’t know what’s in that stuff, but I’m spraying a little on next time we hit up O’Shea’s for Happy Hour.” Ed. Note: Senor South American Soccer Correspondent Travis Volk contributed to this story.