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	<title>ColemanMedia Report &#187; overused movie references</title>
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		<title>Sales Rep Wants To Kick Things Into High Gear</title>
		<link>http://www.apollointeractive.com/coleman-media-report/2010/02/18/sales-rep-wants-to-kick-things-into-high-gear</link>
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		<pubDate>Thu, 18 Feb 2010 19:47:25 +0000</pubDate>
		<dc:creator>Coleman Engellenner</dc:creator>
				<category><![CDATA[Ad Agency World]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[annoying sales tactics]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[overused movie references]]></category>

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		<description><![CDATA[HardSell Media Western Regional Sales Manager Charles Lamonica wants to kick things with your client into high gear, according to a voice mail and follow-up email sent Tuesday morning to Junior Account Coordinator Jordan Ringley.  Lamonica reportedly wants to &#8220;jump-start&#8221; the new year and the new quarter by &#8220;diving in headfirst&#8221; to some &#8220;6-figure-minumum&#8221; ad buys [...]]]></description>
			<content:encoded><![CDATA[<p>HardSell Media Western Regional Sales Manager Charles Lamonica wants to kick things with your client into high gear, according to a voice mail and follow-up email sent Tuesday morning to Junior Account Coordinator Jordan Ringley.  Lamonica reportedly wants to &#8220;jump-start&#8221; the new year and the new quarter by &#8220;diving in headfirst&#8221; to some &#8220;6-figure-minumum&#8221; ad buys on his behaviorally targeted network.  According to the messages, sent within 16 minutes of each other, Lamonica feels strongly that if you test big, he&#8217;ll be able to deliver big.  &#8221;Look,&#8221; said Lamonica in his phone message, &#8220;I&#8217;m through with these little tests.  Let&#8217;s turn things up and start spending some real dough.  The volume&#8217;s only at 3 kid, but this dial goes to eleven, you know what I mean?&#8221;  &#8221;Did he really just make a Spinal Tap reference?&#8221; said Ringley.  &#8221;I&#8217;m 24, I wasn&#8217;t even born when that movie came out.  Who buys into this crap anyway?&#8221;</p>
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