ColemanMedia Report

HardSell Media Western Regional Sales Manager Charles Lamonica wants to kick things with your client into high gear, according to a voice mail and follow-up email sent Tuesday morning to Junior Account Coordinator Jordan Ringley.  Lamonica reportedly wants to “jump-start” the new year and the new quarter by “diving in headfirst” to some “6-figure-minumum” ad buys on his behaviorally targeted network.  According to the messages, sent within 16 minutes of each other, Lamonica feels strongly that if you test big, he’ll be able to deliver big.  ”Look,” said Lamonica in his phone message, “I’m through with these little tests.  Let’s turn things up and start spending some real dough.  The volume’s only at 3 kid, but this dial goes to eleven, you know what I mean?”  ”Did he really just make a Spinal Tap reference?” said Ringley.  ”I’m 24, I wasn’t even born when that movie came out.  Who buys into this crap anyway?”