ColemanMedia Report

The Center for the Misrepresentation and Distortion of Statistics reported today that the one millionth web site or online publisher claiming to be “Number 1″ for some specific audience or media segment launched in the Los Angeles suburb of Whittier to great fanfare early Monday.  According to the CMDS, Ridiculclick.com is already marketing itself as “the Number 1 site claiming to be Number 1,” despite existing in a live environment for less than 72 hours.  ”The claim seems kind of ridiculous to me,” said CMDS President Ronald P. Calliguia.  ”But since they have a sales PowerPoint claiming it, the CMDS has no choice but to blindly ratify their claim.”  The owners of SocialEZE.com, a site claiming to be the “#1 post-tweet mid-roll video distribution platform that integrates across all social networks” missed the one millionth “Number 1″ site status by approximately 17 seconds.  SocialEZE.com’s claims are still being investigated by the CMDS.

A study released late Friday by online audience stalwart Nielsen NetRatings revealed that the average attention span of US Internet users increased 1.2 seconds to 7.2 seconds, up from a seasonally adjusted average of 6 seconds in January. The increase, credited in large part to more people watching long-form video online, has been lauded by experts as a giant leap forward for online aptitude and general intelligence. “We credit sites like Hulu for the increase,” said lead researcher Dr. Paul Novotny. “More people are watching full episodes of intellectually stimulating shows like America’s Got Talent and Bikini Body Makeover. So their brains are starting to linger longer. In some rare cases, we had average users who could almost complete a rational thought, before they remembered they left the popcorn in the microwave too long.”