ColemanMedia Report

Reports that Display Advertising may on the rebound after nearly three consecutive quarters of decline were verified Friday evening when local HR manager Kelsey Kleinberg spotted the once popular online ad format hitting on her friend Janice Kieslowski at Timmy O’ Toole’s Pub in downtown Chicago.  The rebound was first noted earlier this month by comScore, who reported that Display Advertising impressions sold were back up to 1.1 trillion, the first significant increase in nearly a year.  But recent incidents have some worried.  ”Just because Display is on a rebound,” said comScore founder Gian Fulgoni, “doesn’t mean it has to get into bed with the first opportunity that presents itself.  I mean, it went through some pretty abusive relationships with LowerMyBills and those awful ‘Punch the Monkey’ ads.  I really hope it doesn’t slip into its old habits again.  I mean, let’s be honest, Janice isn’t really that good looking.”

ASE Certified Mechanic Lou “Boom Boom” Damiano informed the Internet Advertising Bureau early Monday afternoon that in order to fix online display advertising, he would need to install completely new brakes, rotors, and pads, along with other “minor” repairs.  Online display advertising, which has been “making a funny sound for some time now,” according to representatives with the IAB, has been beset recently by reports of falling CPMs, dwindling creative, and an over-burdened planning process.  ”You hear that hissing sound?” said Damiano.  ”That’s probably where your CPMs are leaking out.  I can fix it no problem, but I’ll need to take the manifold apart, replace two piston seals and a head gasket.  And while I’m down there, I really should take a look at the tranny.”  Damiano estimated that he should have online display advertising up and running in two weeks, three weeks max if he has to wait for parts.