ColemanMedia Report

A study released Wednesday by the Center for Mobile Media Measurement & Malfeasance revealed that with the launch of the Mo-Bile Ad Network, mobile media companies now outnumber actual mobile phone users in the United States by a margin of nearly 2-to-1.  According to the study, over 52 million mobile ad sales organizations have been launched in the last six months alone, generating more sales emails and voice mails than text messages sent by 12-17 year-olds in the last 2 years.  ”The numbers far exceeded our wildest imagination,” said research director Chip Hollenbeck.  ”There are now approximately 1.7 companies offering SMS, display and in-application mobile advertisers for every active cell phone user in the United States.  And if you work at an advertising agency, chances are they’ve already called you an average of 16.3 times this week alone.”

A report by the Bell Center for Media Prognostication predicts that mobile advertising sales pitches will become 93.2% more aggressive in 2010 on the heels of three very public acquisitions of mobile ad companies AdMob, Quattro Wireless and AdMarvel by media giants such as Google and Apple.  According to the report, advertising agencies can expect a 57% increase in meeting requests, an 83% increase in “the year of Mobile is here” claims, and a 726% increase in “you’re missing the boat by not buying with us” hard sells.  ”Our comfort level with these projections is very high,” said Chuck Waterford of Bell.  ”Reckless investment of this scale in any industry tends to give sales organizations the confidence to make largely unsubstantiated claims in order to pressure buyers into buying into the hype.  Like the claim that death of the PC is near.  Come back to me with that one in 5 years.”