ColemanMedia Report

Responding to widespread criticism over claims that Cocoa Krispies supports children’s immunity, Kellogg Corporation revised the packaging of the popular kids cereal to reflect the more accurate and verifiable claims that the chocolate-flavored rice crisps can cure cancer and secure world peace, if included as a part of this nutritious breakfast.  The criticism reportedly stemmed from bold lettering on boxes of Cocoa Krispies claiming that the cereal “helps support your child’s IMMUNITY,” which has since been corrected, according to Margaret Bath, Kellogg’s VP of Research, Quality and Technology.  ”At Kellogg, we strive for quality and truth in everything we do, and we apologize for any confusion,” said Bath.  ”Earlier claims of supporting immunity were pure suppositions based on vitamin content, but the current claims of curing cancer and attaining world peace are far more honest, incontestable, and likely to sell more boxes of cereal to people too gullible to check up on our claims.”