Posts Tagged ‘GRP’

Client Meeting Schedule “Totally Conan O’Briened”

Wednesday, January 20th, 2010

The regular agency-client meeting schedule for the Jimmy John’s Gourmet Sandwiches team was “totally Conan O’Briened” late Monday when the client moved the weekly campaign report call from 10:00 a.m. on Tuesdays to 4:30 p.m. on Fridays, according to several witnesses at the Raleigh, NC office of the Stone Agency.  The weekly calls, scheduled to review online campaign performance and TV GRP results, was reportedly moved to achieve “efficiencies” in the client’s meeting program.  ”This is total bullshit,” said Will O’Callahan, a junior planner at the Stone Agency.  ”The Tuesday slot was perfect.  It’s after the Monday rush, so everyone’s caught up on emails, and they actually look at the numbers.  No one gives a shit on Fridays.  It’ll be like we’re talking to a dead line.  The client will already be checked out, cleaning his clubs for his Saturday tee time.”