ColemanMedia Report

A Study released last week by the Linotype Center for Design Epigrams revealed that nepotism is far more rampant that previously thought in the design and advertising community when selecting font faces for print, online, and broadcast graphic designs.  According to the study, preferential treatment was given to font faces within the same family 6 out of 10 times, with the Helvetica family being the grossest offender.  ”We always thought nepotism was the norm for Hollywood or Chicago city government,” said lead design researcher Jurgen Akzindenz-Grotesk.  ”But there were several instances where Helvetica Neue or Helvetica Neue Condensed were given the job when Avenir 35 Light Oblique or Univers Extended 53 were clearly the better choice.”  As a result, the OpenType Society has launched an investigation into undue bias, and promises to publish the results exclusively in Frutiger Serif Light Condensed.

A study released Tuesday by the Center for Ubiquitous and Overused Imagery in Advertising revealed that 93.2% of happy families, and over 98% of families that appear to be happy, almost exclusively wear white linen. The study, which surveyed nearly 14,000 print ads, online ads and stock photo galleries, found that of those families wearing white linen, 87% live or congregate in lush, outdoor areas in 72 degree weather from noon to sunset, and that 97.3% have perfect teeth. “We’ve suspected there was a link between happiness and white linen for some time,” said research analyst Sadie MacGruder. “But this research cements it. We also suspected that most happy families were Causasian, but were pleasantly surprised to find that there are an increasing number of Hispanic and African American families who have discovered happiness through white linen.”