ColemanMedia Report

Reports that Display Advertising may on the rebound after nearly three consecutive quarters of decline were verified Friday evening when local HR manager Kelsey Kleinberg spotted the once popular online ad format hitting on her friend Janice Kieslowski at Timmy O’ Toole’s Pub in downtown Chicago.  The rebound was first noted earlier this month by comScore, who reported that Display Advertising impressions sold were back up to 1.1 trillion, the first significant increase in nearly a year.  But recent incidents have some worried.  ”Just because Display is on a rebound,” said comScore founder Gian Fulgoni, “doesn’t mean it has to get into bed with the first opportunity that presents itself.  I mean, it went through some pretty abusive relationships with LowerMyBills and those awful ‘Punch the Monkey’ ads.  I really hope it doesn’t slip into its old habits again.  I mean, let’s be honest, Janice isn’t really that good looking.”

A report issued early Tuesday by online media measurement firm comScore revealed that 2,572 separate video networks tied for the coveted top spot for December 2009, according to comScore’s new Digital Advertising Return To Basics On Average Relevant Dealio (darTBoarD) measurement standard.  The new standard, which takes into account audience size, video completion rate, and sales PowerPoint slides, ranked all 2,572 video networks as #1 with your desired key demographic.  ”These results are solid,” said David Bates, Director of Research and Other Useless Stats at comScore.  ”Not only do they show that each network is indeed #1, but they clearly demonstrate that pretty much anything you want to purport as fact is true so long as you have enough screenshots.”  A planner at Epicenter Media, who declined to be identified for fear of losing her spa privileges, responded ambivalently to the report by asking: “What’s a comScore?”