ColemanMedia Report

The blogosphere was abuzz early Tuesday after a recent round of financing by Derivative Capital valued popular micro-blog Twitter at just over 5 billion Retweets, dramatically topping earlier estimates of $250.17.  While the buzz seems to be mostly confusion over what exactly 5 billion Retweets actually means, most bloggers agree that the prognosis is good, despite Twitter’s inability to turn a profit thus far.  ”Technically a Retweet has absolutely no monetary value whatsoever,” said Moishe Malakai, lead blogger at Mashable.com.  ”But Twitter’s not concerned about making money, and they shouldn’t have to be.  Twitter as a business subsists entirely on buzz, popularity, and growth, not a sustainable revenue plan.  And so far they’ve done a bang-up job with that.  Besides, if someone named Derivative Capital places a big bet on you, you have to be doing something right.  Right?”

The CEO of wingnut manufacturer Wing-It, Inc. was reportedly given the wrong directions to the blogosphere Monday afternoon while attempting to navigate the vast and sometimes confusing social media universe.  Jessup Scranton, 55, read about the blogosphere in an April 2009 Mediapost article, which reportedly claimed that a presence in the blogosphere was mandatory for any brand that wanted to survive the Web 2.0 “revolution.”  According to Scranton, Internet mapping service Mapquest informed him that the blogosphere was only 14.2 miles, or 31 minutes from his West Poughkeepsie, NY office.  ”According to the directions, the blogosphere was just across the street from the old Bennigan’s on Maple,” said Scranton.  ”But when I got there, there were no blogs, comments, or any social media to be seen, save for the three suspicious looking fellas who looked like they could have scored me some smack.  It got me thinking this whole blogging thing is just a load of malarkey.”