ColemanMedia Report

The increasingly fragmented media landscape claimed yet another victim late Monday when a stray audience fragment became lodged in the keyboard of Senior Media Planner Kara Kelleher, preventing her from finishing her campaign performance report.  According to Kelleher, the fragment, identified later as the avid MMOG cross-dressing gaming segment of the highly sought after, but elusive M18-34 demographic, lodged itself underneath Kelleher’s “a” key and “caps lock” key, “totally screwing up” her engagement formula in cell L24.  ”It’s hard enough that we have to keep track of 100,000 web sites, 400 TV channels, and God knows how many mobile marketing companies,” said Kelleher.  ”But now audience fragments fall out of the freaking sky onto my desk, and make it so I can’t even finish my report, and make it seem like I’m shouting ‘aaaaaaa’ to Karen over IM.”