ColemanMedia Report

A report released by the Center For Pretentious Trade Jargon Monday morning revealed that LBC, the acronym for “location based services” earned the honor of becoming the 7 millionth advertising acronym to be officially accepted by the larger advertising community.  The acronym, which only recently came to fruition, is used largely to confuse and belittle those in the industry who have yet to catch on to the latest flavor of the month.  ”Acronyms are an integral part of the media and marketing world,” said Leo Burnett Chief Jargon Officer Mikeal Nakovbievokov.  ”Without them, we wouldn’t be able to trick clients into buying into high CPM ROS buys that really don’t deliver a tangible ROI.  Our B2C clients would probably see right through the GRP numbers we report on our DRTV buys, and we wouldn’t be able to charge nearly as much for our OPM services.  At the EOD, we’d be SOL.  Or OOW.”