Mobile Sales Pitches To Get 93% More Aggressive
Wednesday, February 3rd, 2010A report by the Bell Center for Media Prognostication predicts that mobile advertising sales pitches will become 93.2% more aggressive in 2010 on the heels of three very public acquisitions of mobile ad companies AdMob, Quattro Wireless and AdMarvel by media giants such as Google and Apple. According to the report, advertising agencies can expect a 57% increase in meeting requests, an 83% increase in “the year of Mobile is here” claims, and a 726% increase in “you’re missing the boat by not buying with us” hard sells. ”Our comfort level with these projections is very high,” said Chuck Waterford of Bell. ”Reckless investment of this scale in any industry tends to give sales organizations the confidence to make largely unsubstantiated claims in order to pressure buyers into buying into the hype. Like the claim that death of the PC is near. Come back to me with that one in 5 years.”