ColemanMedia Report

The blogosphere was abuzz early Tuesday after a recent round of financing by Derivative Capital valued popular micro-blog Twitter at just over 5 billion Retweets, dramatically topping earlier estimates of $250.17.  While the buzz seems to be mostly confusion over what exactly 5 billion Retweets actually means, most bloggers agree that the prognosis is good, despite Twitter’s inability to turn a profit thus far.  ”Technically a Retweet has absolutely no monetary value whatsoever,” said Moishe Malakai, lead blogger at Mashable.com.  ”But Twitter’s not concerned about making money, and they shouldn’t have to be.  Twitter as a business subsists entirely on buzz, popularity, and growth, not a sustainable revenue plan.  And so far they’ve done a bang-up job with that.  Besides, if someone named Derivative Capital places a big bet on you, you have to be doing something right.  Right?”

A Study released Tuesday by the Foundation for Misguided Ad Projections revealed that 6 out of 10 media buyers, when surveyed about their predictions for Q4 ad budget growth or contraction, responded by asking: “Is it Friday yet?”  The study, which is meant to gauge the health of the ad industry in the eyes of industry insiders, also revealed that 5 out of 10 media buyers responded with “what’s this call about again?” and 2 in 10 buyers asked “are you going to finish that bagel?”  ”The results were right in line with our expectations,” said Hans Brinklehaufer of FMAP.  ”Media buyers can’t be bothered with details like what their quarterly budgets are or what their client’s objectives are.  They have more important issues to address, like where they’re going to meet for lunch.  Besides, we make the forecasts up anyway.  It’s not like anyone reads them.”