Study: Foursquare A “Total Sausagefest”
A study released late last week by the Center for Social (Media) Studies revealed that quasi-popular location-based social networking tool Foursquare is a “complete and total sausagefest.” According to the report, the Foursquare user base has a nearly four-to-one male-to-female ratio, almost double the two-to-one male-to-female ratio required to officially proclaim a party a “sausagefest.” ”Everyone was so hot on Foursquare, from marketing departments, to, well, marketing departments,” said lead researcher Just Czechtin. ”But these findings totally killed the party. After finding out that most of the people on Foursquare were just ad agency people trying to figure out how people use it, and 75% of those people were dudes, we expect most people to check out, and migrate over Sammy’s house party, where at least you have a chance at talking to some chicks.”
Tags: Foursquare, location-based services, social media, target demographics