Report: Toothbrushes To Become “5th Screen”
A report released late Monday by the Center for Media Prognostication predicts that as early as 2014, the common toothbrush could be the second or third-largest new media channel in the United States. Citing the exponential acceptance of mobile advertising by marketers, and the proliferation of manual and electronic toothbrushes, senior media analyst Fred D. Loosienelle predicts that “it’s only a matter of time” before toothbrushes become the coveted “5th Screen,” outpacing radio and print ads. ”I mean think about it,” said Loosienelle. ”Everybody has one. Most people are medium to heavy users, spending 3-10 minutes each day with the device. People take them with them when they travel. They’ve become an essential part of people’s lives. It doesn’t make sense not to serve advertising on them. Kindles? Pssssh! iPads? Yeah right. Toothbrushes are going to be the next big thing, you watch.” Ed. Note: Senior Hygiene Correspondent Mike Ranshaw contributed to this article.
Tags: 5th Screen, advertising forecast, iPad, Kindle, marketing research, media forecast, new media