Sheenwicky Promoted To Chief Pretentiousness Officer
Not to be outdone by Alex Bogusky’s promotion to Chief Creative Insurgent of Crispin Porter + Bogusky parent MDC Partners, Chicago-based agency Boo, Yahka & Shaw officially announced the promotion of Deputy Vice Comptroller of Keepin’ It Real Brian Sheenwicky to the newly-created position of Chief Pretentiousness Officer late Monday. Under his new role, Sheenwicky will be in charge of creating innovative and confusing new business practice and department names to make the agency sound more cutting-edge and ahead of the curve. ”In the new media landscape, agencies need to stop worrying about being reasonable or accountable,” said Sheenwicky. ”It’s all about bewildering the hell out of your clients and competition with abstract concepts, half-baked assertions, and unprecedented monikers. As long as you can appear to be one step ahead of everyone else, you’ll never have to prove your actual worth.”
Tags: Ad Agency World, agency pretentiousness, Boo Yahka & Shaw, Crispin Porter + Bogusky