ComScore: 2,572 Video Networks Tie For #1
A report issued early Tuesday by online media measurement firm comScore revealed that 2,572 separate video networks tied for the coveted top spot for December 2009, according to comScore’s new Digital Advertising Return To Basics On Average Relevant Dealio (darTBoarD) measurement standard. The new standard, which takes into account audience size, video completion rate, and sales PowerPoint slides, ranked all 2,572 video networks as #1 with your desired key demographic. ”These results are solid,” said David Bates, Director of Research and Other Useless Stats at comScore. ”Not only do they show that each network is indeed #1, but they clearly demonstrate that pretty much anything you want to purport as fact is true so long as you have enough screenshots.” A planner at Epicenter Media, who declined to be identified for fear of losing her spa privileges, responded ambivalently to the report by asking: “What’s a comScore?”
Tags: comScore, media research, online video, outrageous advertising claims, video networks