Nothing Kicked Off During Kickoff Call
Precisely nothing was “kicked off” during a creative kickoff call between Rich Media vendor Eyeroller and the RC Cola team at Bertelbaum & Berkshire Tuesday afternoon, according to several witnesses at the scene. The conference call, requested by Eyeroller Account Supervisor Stephie Meddlespoon approximately 17 minutes after the Insertion Order was signed, was reportedly planned to introduce her team, discuss campaign logistics and timelines, and get “everyone on the same page.” ”What an absolute waste of our time,” said B&B creative director Dirk Saurbottoms. ”This must be our 15th campaign with the same Eyeroller team. Why to we have to schedule a frickin’ kickoff call every time we sign an IO to go over the exact same stuff we went over last time? The only thing remotely productive about that meeting was watching Tommy lip-sync Stephie’s speech word-for-word after we put the phone on mute.”
Tags: Ad Agency World, kickoff calls, meetings