25% Of Panelists Actually Believe Own Spiel
A study released early Wednesday by the Center for Needless Self-Promotion and Pontification revealed that nearly 25% of advertising conference panelists actually believe the series of industry buzzwords and catch phrases that they pass off as expertise while on stage. According to the study, one in four panelists believe that what they say is true, while three in four panelists say they regurgitate popular industry trends and sayings in an attempt to promote themselves or their companies. ”I love being on a panel at conferences,” said Bruce Highwind, VP of Sales for ClychNine. ”It gives me a chance to look far more important and knowledgeable than I really am, and it’s a great way put in shameless plugs for my company by giving answers that have absolutely nothing to do with the original question. It’s also a great place for me to network and try to land my next gig.”
Tags: advertising conferences, buzzwords, industry jargon, shameless self-promotion