Walk Of Fame Changes Name To Walk Of Shame
The City of Los Angeles announced early last week that it is officially renaming the international landmark Hollywood Walk of Fame as the “Hollywood Walk of Shame” after allowing brands to purchase stars in the Tinsel Town tourist attraction. The branded stars, which go for approximately $1 million, will intermingle with the stars of noted television, film, and music dignitaries like Grace Kelly, Syndey Portier, and Leonard Bernstein. L’Oreal and Absolut are the first brands to jump into the renamed walk, next to the stars of Mae West and John Belushi, respectively. ”We think the name change is remarkably appropriate,” said Hollywood Walk of Fame Steward Jimmy Selloutowitz. ”We had originally renamed it the ‘Hollywood Walk of Shameless Advertising,’ but that wouldn’t fit on our business cards.” Proceeds from the brand stars will go into a fund dedicated to researching new ways to whore out historical landmarks to advertisers.
Tags: Absolut, Hollywood Walk of Fame, L'Oreal, Out of Home advertising, sell out