Top Ten Predictions Cut To Six
The Carnegie Center for Needless Prognostication announced early last week that due to pressures from the sluggish economy, the advertising think tank has reduced its annual Top 10 Trends To Look For In 2010 List to six. According to officials with the Center, the decision to cut back on its predictions for the coming year was due partly to the predictably slow recovery of the broader economy, and partly due to general apathy. ”As uncertain as a long-term economic recovery is,” noted Chief Presage Officer Jurgen Schiffenbacher, “It just didn’t make sense to go with a Top 10 list this year. Everybody’s still cutting back, and our industry is no exception. On the plus side, we can only be wrong about six things this year. So we got that going for us.” Reaction to news reverberated throughout the ad industry. ”Thank God,” said media buyer Richard Newhouse. ”That means I’ll waste 40% less time skimming through yet another worthless list of complete and utter guesswork.”
Tags: Carnegie Center for Needless Prognostication, economic forecast, media forecast, Top 10 Lists