Proposal Included In Holiday Card
Junior Media Planner Eddie Cinch received a Holiday Card on the morning of December 17th that contained an unsolicited media proposal stuffed inside the American Stationary Season’s Greetings card, according to sources at the Los Angeles office of Leo Burnett. The card, sent by Lee Gafferty of Knowshame Media, contained a 17-page printed presentation and a prepared Insertion Order, along with a note from Gafferty suggesting that a “Happy and Prosperous New Year is only a signature away.” ”You’ve got to be f-ing kidding me,” said Cinch. ”I’ve maybe talked to this guy once on the phone, so you can imagine that I was surprised to receive a rather thick envelope from him. I thought ‘oh, how nice of him to send me a Starbucks card,’ but no, it’s nothing but a shameless ploy to get on a media plan that’s already finalized. These people never cease to amaze.” According to Cinch, Gafferty followed up three times to make sure Cinch received the card.
Tags: Ad Agency World, annoying sales tactics, corporate gifts, holiday cards, Starbucks