ColemanMedia Report

In preparation for their imminent departure with Time Warner, long-standing portal and flailing content aggregator AOL announced early Tuesday that it will be cutting the “A” from its name to allow it to focus more on it’s core business of slowly fading into online oblivion.  The move, which will go along with layoffs and a major shakeup of leadership, will reportedly save the company more than $30 million this quarter, making it a much more attractive acquisition target for another hapless media conglomerate.  ”We knew we had to cut, and we had to cut deep,” said CEO Tim Armstrong.  ”And the choice to cut the ‘A’ was the most obvious.  I mean, most of America doesn’t use us anymore, and 90% of Americans under 18 don’t even know who we are, so it was kind of a no-brainer.  Now we can focus solely on the online portion of our business, which we define as operating dying properties or services that Google or someone else has already effectively replaced.”

Junior Account Coordinator Peter Pantswaist was reportedly alerted about the unzipped fly on his jeans Monday afternoon by information aggregation service Google Dashboard, as he logged in to review his privacy settings.  According to Google Dashboard, which tracks Pantwaist’s personal online data and account settings, the fly became unzipped between Pantwaist’s email to Lindsay in HR and his trip to the company restroom.  ”It’s a little creepy, to be honest,” said Pantswaist.  ”On one hand, I’m grateful that it helped me avoid a potentially embarrassing situation, but on the other hand, Google can see that my pants are unzipped.  I mean, the whole purpose of Dashboard was to create transparency about the data they collect on me and give me some control on how it’s used.  But for some reason, I’m even more uncomfortable now than I was before.”  Dashboard also reminded Pantswaist that he forgot to pay his cable bill and that he missed his rearmost upper right molar while brushing his teeth earlier that morning.

Adaptive Brand Marketing and sophisticated predictive modeling algorithms failed to foresee the paper cut suffered by Senior Media Buyer Seth Fogelberg early Tuesday while reviewing impression delivery reports, according to several witnesses at the scene.  Fogelberg, who employed the forward-thinking marketing tactics after attending a CMO round table discussion at Ad:Tech NY last week, expressed disappointment that predictive modeling hasn’t predicted much of anything.  ”I think all this ‘adaptive marketing’ fluff might just be a huge load of BS,” said Fogelberg.  ”None of this stuff has predicted what our target customers will do, how many times my client will change their minds at the last possible minute, or who’s gonna take the lead in my fantasy league this week.  They also failed to warn me about how freaking hot my coffee was this morning.  Worthless!”

Responding to widespread criticism over claims that Cocoa Krispies supports children’s immunity, Kellogg Corporation revised the packaging of the popular kids cereal to reflect the more accurate and verifiable claims that the chocolate-flavored rice crisps can cure cancer and secure world peace, if included as a part of this nutritious breakfast.  The criticism reportedly stemmed from bold lettering on boxes of Cocoa Krispies claiming that the cereal “helps support your child’s IMMUNITY,” which has since been corrected, according to Margaret Bath, Kellogg’s VP of Research, Quality and Technology.  ”At Kellogg, we strive for quality and truth in everything we do, and we apologize for any confusion,” said Bath.  ”Earlier claims of supporting immunity were pure suppositions based on vitamin content, but the current claims of curing cancer and attaining world peace are far more honest, incontestable, and likely to sell more boxes of cereal to people too gullible to check up on our claims.”