Dumas Promoted To Chief Rhetoric Officer
Following the departure of Chief Innovation Officer Caroline Whitfield, former Digerati ECD Richard Dumas was promoted Tuesday to the newly-created position of Chief Rhetoric Officer of Omnicom’s SnakeOil unit, according to Tara Schwimmer of popular media blog Cap’NTechCrunch. Under his new role, Dumas will be charged with bringing in some fresh eyes to the department, and taking a deep dive into sales operations, then circling back to break down silos with efficiencies that onboard synergistic elements into the sales team. ”Rich should fit right into this role,” said Schwimmer. ”He’s been blowing smoke up peoples’ asses for years using meaningless jargon and empty buzzwords. He’s exactly what SnakeOil needs to help push the needle on developing client/agency relationships.”
Tags: Ad Agency World, buzzwords, Chief Rhetoric Officer, Omnicom