Dating Campiagn Metrics Up, Actual Dates Down
A study jointly released by leading market research stalwarts Dynamic Logic and Media Supervisor Dan Resnick revealed that a 3-hour campaign by Resnick to “score chicks” at Kel’s Irish Pub Friday evening increased dating consideration and dating intent by double digits, but did not lift actual dates. The study, which surveyed nearly 42 women in their early-to-mid twenties, found that exposure to Resnick’s pick-up lines lifted aided awareness of Resnick by 22% and dating consideration of Resnick by 4.5%. However, according to Resnick’s calendar, the campaign produced zero actual dates. ”I’m very pleased with the results,” said Resnick. ”Okay, so maybe I didn’t actually get a date, but that was never my intent. I just want girls to be aware of me and keep me top of mind. I can’t expect my self-marketing efforts to convince people to act. I just need to know that I changed the way people perceive me.”
Tags: antiquated measurement practices, audience measurement, brand awareness, Dynamic Logic, purchase intent