ColemanMedia Report

Night Custodian Lauro Castaneda of the Richards Group scheduled a meeting Tuesday afternoon with ExactoClick Director of Southwest Sales Thomas Knowschaim after Knowschaim’s repeated attempts to meet with Richards Group media team members failed to bear fruit.  According to witnesses at the scene, Knowschaim admits that Castaneda isn’t the ideal audience for his pitch, but insists that he just needs to “get in front of someone, anyone at the agency.”  ”Look,” Knowschaim said, “all I need is 20 minutes of your time, and you’ll be so blown away at how perfect my proposal is for your client that you’ll want to sign right then and there.”  Castaneda, who has limited media buying experience, reportedly took the meeting as a courtesy.  ”I really don’t know what he’s talking about,” said Castaneda.  ”But he promised to bring in cupcakes, and I usually get kind of hungry in the afternoon, so I figure it’s a win-win.”

Osaka-based electronics manufacturer Panasonic announced late last week that it will launch a $80 million dollar multi-platform ad campaign to support its new Shower Auto-Tune line of products.  The campaign, set to launch just before Halloween and continue throughout the Holiday season, will reportedly play up the device’s pitch shifting capabilities, which, according to Panasonic representatives “eliminates up to 76%” of out-of-tune shower singing.  ”In all of our market research,” said Taki Yakamito of Panasonic, “poor shower singing was rose to the top of customers’ pet peeve lists.  So why not solve an annoying problem with something five times as annoying?”  The campaign, targeted at shared-bathroom households, annoyed wives, and younger siblings, will encourage customers to submit user-generated versions of Jay-Z’s D.O.A., which will be bundled with the devices.