Apples Not Compared To Apples
A complaint lodged by Western Regional VP of Sales Vince Chillini Monday afternoon accused junior media planner Judy Wittenmeier of comparing “apples to oranges” when justifying her selection of rival behavioral ad network SpyBot over CookieCutter Networks, according witnesses at the scene. ”You can’t possibly make a comparison between SpyBot and CookieCutter,” Chillini said in an email to Wittenmeier. ”CookieCutter uses a proprietary formula of complex algorithms and automatic back-end optimization that’s so advanced, I don’t even know how it works. And as far as I can tell, neither does our ad operations team. But it’s clearly outlined on slide 26 of my PowerPoint, so it has to be true.” Wittenmeier wasn’t available for comment, but a planner on Wittenmeier’s team, who asked to remain anonymous said, “He can’t be serious, right?”
Tags: ad networks, annoying sales tactics, behavioral targeting, online advertising