Yahoo! Brand Campaign Nets 3 New Visitors
Popular Web portal and erstwhile search engine Yahoo’s $100 million, multi-platform ad campaign has netted 3 new visitors to the site since launching on September 28th, according to online audience measurement firm Hitwise. The campaign, running in TV, print, online and outdoor, and centered around the theme “It’s You,” increased Yahoo’s monthly traffic in September to 120,000,003 unique users. Yahoo! CEO Carol Bartz is already deeming the campaign a “huge” success. ”The goal of this campaign was to go back to the spend first, think later days of 2000 and 2001,” said Bartz. ”And in that respect, we’re thrilled with the results. We’ve spent a shitload of money on an entirely forgettable campaign trying to convince people that we’re cool and different. To get three people to actually buy into that is a tremendous achievement. Right now we’re looking into whether or not we can get three more people by spending another $100 mil.”
Tags: ad campaign, Carol Bartz, Hitwise, Yahoo!