Study: 6 in 10 Ad Buyers Wonder “Is It Friday Yet?”
A Study released Tuesday by the Foundation for Misguided Ad Projections revealed that 6 out of 10 media buyers, when surveyed about their predictions for Q4 ad budget growth or contraction, responded by asking: “Is it Friday yet?” The study, which is meant to gauge the health of the ad industry in the eyes of industry insiders, also revealed that 5 out of 10 media buyers responded with “what’s this call about again?” and 2 in 10 buyers asked “are you going to finish that bagel?” ”The results were right in line with our expectations,” said Hans Brinklehaufer of FMAP. ”Media buyers can’t be bothered with details like what their quarterly budgets are or what their client’s objectives are. They have more important issues to address, like where they’re going to meet for lunch. Besides, we make the forecasts up anyway. It’s not like anyone reads them.”
Tags: ad agency, ad forecasts, media research, online advertising