Panasonic Set To Launch Shower Auto-Tune
Osaka-based electronics manufacturer Panasonic announced late last week that it will launch a $80 million dollar multi-platform ad campaign to support its new Shower Auto-Tune line of products. The campaign, set to launch just before Halloween and continue throughout the Holiday season, will reportedly play up the device’s pitch shifting capabilities, which, according to Panasonic representatives “eliminates up to 76%” of out-of-tune shower singing. ”In all of our market research,” said Taki Yakamito of Panasonic, “poor shower singing was rose to the top of customers’ pet peeve lists. So why not solve an annoying problem with something five times as annoying?” The campaign, targeted at shared-bathroom households, annoyed wives, and younger siblings, will encourage customers to submit user-generated versions of Jay-Z’s D.O.A., which will be bundled with the devices.
Tags: Auto-Tune, D.O.A., Jay-Z, Panasonic, product marketing
