Mechanic: Online Display Needs New Rotors, Pads
ASE Certified Mechanic Lou “Boom Boom” Damiano informed the Internet Advertising Bureau early Monday afternoon that in order to fix online display advertising, he would need to install completely new brakes, rotors, and pads, along with other “minor” repairs. Online display advertising, which has been “making a funny sound for some time now,” according to representatives with the IAB, has been beset recently by reports of falling CPMs, dwindling creative, and an over-burdened planning process. ”You hear that hissing sound?” said Damiano. ”That’s probably where your CPMs are leaking out. I can fix it no problem, but I’ll need to take the manifold apart, replace two piston seals and a head gasket. And while I’m down there, I really should take a look at the tranny.” Damiano estimated that he should have online display advertising up and running in two weeks, three weeks max if he has to wait for parts.
Tags: CPM, IAB, online advertising, online display advertising