DOJ Investigating Agency Onboarding Practices
The United States Department of Justice has launched a sweeping investigation into advertising agency “onboarding” practices, according to Deputy Attorney General David W. Ogden. Ogden, speaking at a press conference in Washington D.C. early Monday, characterized “onboarding,” or the practice of briefing agency team members on new client or project assignments, as “potentially exposing employees to inhumane levels of buzzwords and industry jargon.” ”Onboarding is the single greatest threat to the ad industry that we know of,” said Ogden. ”Well, besides the economy, of course. It needlessly and maliciously exposes low and mid-level employees to empty and meaningless buzzwords designed to make upper and mid-level management seem smarter than they really are. We view this as a form of torture and will prosecute those responsible to the fullest extent of the law.”
Tags: ad agency, ad industry, buzzwords, David W. Odgen, Department of Juctice, onboarding