N. Korean Ad Campaign Touts Short Prison Sentences
Hoping to capitalize on the highly-publicized release of two American journalists, the North Korean Ministry of Tourism and Torture launched a multi-platform ad campaign late Tuesday promoting the nation-state’s scenic mountain lakes, sweeping urban vistas, and new, shorter prison terms for American and western tourists. The campaign, executed by the Chicago office of Draft FCB, has an estimated measured media spend of $175 US dollars, and features several prominent government officials extolling the benefits of the unprecedented new travel incentives. ”With prison terms as short as four months, now is the time to visit North Korea,” said Travel Minister Kim Il-Nana. ”The Amnok River cruise this time of year is gorgeous, and the views of Kumgangsan from our prison transport skiff are second to none.” According to one 30-second spot, the country will allow up to a 2-week early release for tourists willing to denounce Paramount’s Team America: World Police.
Tags: ad campaign, Draft FCB, North Korea, online advertising, Team America: World Police