Homeless Guy Revises Ad Spend Outlook
“Pirate” Joe, the homeless man often seen hanging outside the Chicago offices of Foot, Cone and Mr. Belding, revised his ad spend outlook down for the remainder of 2009 Monday afternoon, citing “downward economic pressures on budgets for online branding initiatives, especially in emerging and largely unproven segments like mobile and digital WOM.” Joe, widely respected as the most accurate barometer of the online advertising industry, still calls for growth in the sector, but predicts that growth will slow due to a longer recovery cycle of the macro economy. “We take Joe’s word as the truth,” said Kevin Longstocking, Executive VP of Media for FCB. “Sure, he’s usually drunk before 10:00 a.m., but he’s far more accurate than most of these holding companies and self-prescribed ‘experts’ with Mediapost who only release spending projections to secure their next consulting gig. Plus, you should hear his joke about the nun and the horse whisperer. Hilarious!”
Tags: Cone & Mr. Belding, economic forecast, economy, Foot, media forecast, media know-it-alls